Compliance
Affiliate Disclosure
The AI app directory lists external apps Lusso does not sell. Some links are affiliate links: how they work and how we label them.
Version 2026-11-09 Last updated
Draft pending legal review. This document is a working template that has not yet been approved by counsel. It describes how Lusso is built to work and may change before launch; material changes will be announced in advance.On this page
- 01 What the AI app directory is
- 02 Affiliate links and how they are labelled
- 03 Lusso Clipping: paid promotion
- 04 How we choose and describe apps
- 05 Affiliate links are not Sponsored placements
- 06 Something wrong?
Some links in the AI app directory are affiliate links. If you sign up or buy through one, the app's maker may pay Lusso AI a commission. Those apps are not sold on Lusso. A commission never decides whether we list an app or what we say about it, but apps with an affiliate relationship may be placed higher. Lusso Clipping clips are paid promotion too, and are labelled as such.
This page explains which links are affiliate links, how we label them, how we choose and describe the apps in the directory, and how paid promotion through Lusso Clipping is labelled.
Section 01
1. What the AI app directory is
The AI app directory, under Apps, lists leading third-party AI apps such as assistants, coding tools, agents and image, video and voice apps. They are made and sold by other companies. Each listing is marked “External app, not sold on Lusso”: there is no checkout, licence, review or download on Lusso for these apps, and buying one is a contract between you and its maker under the maker's own terms and privacy policy.
Product and company names are used only to identify the apps. Lusso is not affiliated with, sponsored by or endorsed by these companies unless a listing says otherwise.
Where a maker publishes an official logo or app icon (in its press, brand or media kit, its affiliate programme's brand assets, or as its own website's icon), we show it next to the app's name, unaltered: not recoloured, reshaped or combined with another mark, on a plain tile. Apps without one are shown with a monogram tile designed by Lusso. We store each logo on Lusso's own servers and record where and when we took it.
Logos and names are trademarks of their owners and are used only to identify their products. Owners can ask us to change or remove them at legal@lusso.ai.
Section 02
2. Affiliate links and how they are labelled
Some makers run affiliate programmes. When Lusso AI has joined one, the link to that app is an affiliate link: it tells the maker that you came from Lusso, and the maker may pay us a commission if you sign up or buy. Each affiliate link:
- sits next to the words “Affiliate link: Lusso may earn a commission if you sign up or buy through it”, visible without hovering;
- counts as a sponsored link: wherever we label paid or commercial content “Sponsored”, that label covers affiliate links too, and the link is marked for search engines as sponsored (rel=“sponsored”);
- opens the maker's site in a new tab;
- goes through a short Lusso address (/out/apps/…) that counts the click and then sends you on. We count clicks in our own records only; no third-party tracker or advertising cookie is involved, and nothing about you is added to the link.
Links to apps whose programme we have not joined go to the maker's plain official site and are not affiliate links. We never invent discount codes or offers; a discount is mentioned only when a programme provides one, with its terms.
Section 03
3. Lusso Clipping: paid promotion
On Lusso Clipping, creators and businesses pay clippers to post short clips that promote their product, and pay per verified view. Every clip made for a campaign is paid promotion (an advertisement):
- clippers must label each clip as paid promotion where it is posted, for example with #ad or the platform's own “paid partnership” label, and confirm it when they submit the clip. Our reviewers look for the label, and a clip without it can be rejected or removed and then earns nothing;
- links on Lusso to clips and campaigns are marked for search engines as sponsored (rel=“sponsored”);
- each campaign page names the brand that pays for the campaign.
Clippers' own obligations are set out in the Clipper Terms.
Section 04
4. How we choose and describe apps
- Apps are chosen by the Lusso team for what they do. “Leading AI apps” and the directory's order are an editorial selection that partly reflects commercial relationships: apps with an affiliate or partner relationship with Lusso may be featured or placed higher, and Lusso may earn a commission on them. No maker pays a fee to be listed. See How ranking works.
- An app is listed whether or not it has an affiliate programme; most listed apps have none.
- We show facts only: what the app does, its pricing model as the maker publishes it, the platforms it runs on and its official site, each with the date we last checked it. We do not show ratings, “verified” badges or performance claims for external apps. Prices change often: the maker's pricing page is always the reference.
Section 05
5. Affiliate links are not Sponsored placements
Two different things can earn Lusso money, and they are labelled differently. An affiliate link is a link to an external app in the directory: the maker may pay a commission if you sign up or buy through it, and the link says “Affiliate link”. A Sponsored placement is advertising that an advertiser (a Lusso creator or a partner) paid for: it carries the label “Sponsored”, the advertiser's name and a “Why am I seeing this?” panel.
Neither one changes how listings rank in search, sorting, the charts, For You or Ask Lusso. Picks labelled “Featured” or “Staff pick” are chosen by the Lusso team and are never paid. Where every paid placement can appear is listed on How ranking works; the rules for creators who promote are in the Advertiser Terms.
Section 06
6. Something wrong?
If a fact in a listing is out of date, or you think a link is not labelled properly, tell us through the contact form and we will check it. See also how ranking works.
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